Abdul B. Subhani, an Internet marketing expert, explains how to promote your brand online to aggressively sell more products and services. Learn how to:

• Get your business featured at the top of the results page when people search for keywords on Google, Yahoo! Bing, and other search engines
• Use pay-per-click advertising and measure the success of campaigns
• Market your business on social media platforms, including Facebook, Twitter, LinkedIn, and Google Plus.
• Create a website that fully optimizes the results of Internet marketing.

You'll also learn how other businesses have successfully used Internet marketing to reshape and improve their businesses.

Whether you work at a small, mid-sized, or large company, Internet marketing can pay off big for your business. Learn the basic principles underlying one of the most affordable and effective forms of outreach with Intro to WWW Marketing.

Information security is vital to the health of today’s businesses, but designing, managing, and implementing IT security applications and answering fundamental IT security questions can seem like a daunting task—especially to those who are not the most tech savvy. What is security? And how can business leaders ensure that their virtual networks, business assets, and intellectual property are secure from the threat of viruses, malware, and malicious users?

Stay Safe! A Basic Guide to Information Technology Security provides an overview of the fundamental aspects of computer and network security. Examine how information security applies to applications, the Internet, and other networks, cloud computing, mobile devices, and more. Become familiar with different types of information security protection, including access control, antivirus software, cryptography, firewalls, intrusion detection and prevention systems, data backup and recovery, and biometrics. Understand different information technology threats, such as malware and social engineering.

Because network and computer security is critical for today’s businesses, it is important for management to be informed and able to discuss intricate information-security issues with technical experts. This guide will explain security concepts and help business leaders be more confident in their decisions regarding information security infrastructure.

The information technology revolution has significantly changed the way in which people interact with the world. Among other things, it has allowed us to access information about almost anything instantaneously and has given us the ability to easily purchase goods without leaving our homes. The Internet of Things is the next step of this revolution and will further transform the world by allowing us to connect our many "things" to the Internet. It will allow our smart cars to drive themselves and our smart refrigerators to automatically order food for us. However, making the world smarter will lead to greater security and privacy challenges.

Smarter World, Bigger Threats explains what the Internet of Things is by providing an overview of its history, development, and technical structure. It is estimated that billions of devices will be connected to the Internet in the coming years. Additionally, these devices will have access to financial or other personal information of its users. This will lead to many technological, security, and privacy challenges. Smarter World, Bigger Threats highlights these challenges and provides possible solutions.