Websites are a powerful tool for businesses, giving owners direct control over the message they are trying to deliver to customers.
Below are 10 reasons why websites are important in today’s world.
1. Cheaper and more flexible than print advertising: The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
2. Market expansion: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer with Internet access.
3. Diversify revenue streams: A website is not just a medium for representation of a company, it is a form of media from which everybody can acquire information.
4. 24-7-365: No more turning customers away when it’s time to close shop, putting up a note saying closed for public holiday or leaving an irritating message on an answering service specifying trading hours. Tell them to visit your website for information.
5. Offer convenience: It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and ask someone for information on a product.
3 comments to “10 reasons why websites are important marketing tools”
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1 - October 16, 2016 at 1:21 pm
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